After four years of working really hard at this writing thing, I think I’m finally at the point where I can say I’m doing a few things right. More than that, I have made a bunch of friends who are wildly successful. They’re definitely doing things right. It’s been a pleasure to watch them, to adapt my own practices to become more successful, and to really get a clue about best practices in self-publishing. So I thought it would be nice to share some of the things I see people doing that really, really work. They might not be things that you’ve considered before. Here goes…
They Put the “Social” in Social Media – Possibly the biggest mistake I see newbie…um, and seasoned…writers make is viewing social media strictly as an advertising tool. This means that on release days, they will post-bomb every Facebook page they’re a member of and Tweet every ten minutes about buying their book. Not just on release days either. All the time.
The truly successful authors I know use social media as a way to virtually hang out with fans. Not just their fans either, but fans of the genre in which they write. They interact on a meaningful level with fans, get to know them, post silly, fun things, post serious, personal things, and generally treat their readers like buddies. They even get together for special dinners with fans in local areas and beyond. Talk about a way to build loyalty!
They Work Together – The whole thing about socializing goes way beyond fans. The most successful authors I know hang out with each other—online and in the real world. I can’t tell you how many epic projects have been hatched over late-night (or early-morning in my case) Facebook chats, or across the dinner table in an Irish pub in Manhattan at a conference (for example). We are all creative, but when you mass that creativity together to bounce ideas off each other or come up with group projects, amazing things happen.
Remember, books are not a zero-sum deal. Readers are not limited to buying one book or one author. As such, we are not in competition with each other. It goes far beyond never saying anything bad about another author or their work. When we actively help each other, we help ourselves. As they say, a rising tide lifts all boats.
They Travel (and Give Stuff Away Where They Go) – Conferences are an amazing thing. Whether it’s a professional conference—Like RWA Nationals or RT Booklovers Conference in the Romance world—or a smaller reader event, the most successful authors I know will make a point to get out there. There are so many choices for readers these days. Actually seeing an author in person and having them go out of their way to talk to them is a fantastic way to go from digital name to real, live person.
To that I would add that you can’t just sit in your signing spot watching the world go by at events like these. It’s all-important to smile and greet everyone who walks by your spot. Everyone. Even people who look like they’re ready to snap someone’s neck. Actually, those are the people I’ve had the best surprise responses from. It’s also important to give things away—pens, postcards, bookmarks, and, yes, BOOKS. Being stingy with your paperbacks is not going to help you. Give those suckers to everyone! Even if they don’t read it, they’ll give it away, and that book will be out there in the world, waiting for a reader.
Also, as I mentioned in number 2, conferences are where that bonding with your fellow authors happen and where projects are magicked into existence. Yes, conferences can be expensive. But they are worth every penny. EVERY PENNY!
They Plan Ahead – Don’t worry, I’m not necessarily talking about plotting. Although I have noticed that a lot of the most successful writers I know do actually plot at least a little bit. No, what I’m talking about here is making a business plan, of sorts. 2016 is fast approaching. Many of my author friends already have a schedule of what books they will be writing under what names and in which series when. I know I’m planned out about 15 books ahead, and I already have my next three books outlined. Super hard work? Not as much as you might think. It’s work that has me organized to a T so that I won’t have to dilly-dally about what I’ll be writing.
It goes beyond planning the books you’re going to write, though. I’m talking about financial planning too (the credit cards WILL be paid off in 2016!), and lining up conferences and stuff. All of that helps keep your eye on the prize, and lets you see where you’ll need to allocate your funds and your time going forward.
They Move On – One thing I have never seen any of the top, top most successful authors I know do is get their panties in a twist—over a bad review, over a missed deadline, over a harsh critique, or over a promo that didn’t work. I rarely even see the really successful authors bellyaching over Amazon and it’s Amazon-y ways (although short, sighing gripe sessions do tend to happen when the ’Zon makes a change that adversely affects us all). Why? To quote that awesome meme, ain’t nobody got time for that!
The really successful authors I know have already moved on to the next book, the next idea, and the next promo opportunity by the time negativity comes their way. It’s far, far easier to shake it off when you already have something else you’re excited about working on. It lessens the impact of all that criticism and sales disappointments. Disappointment is part of this job, but it doesn’t have to be your focal point. There’s always another mountain to climb.
I’m sure I could come up with five more habits that I see my really successful friends engaged in, but I’ll leave you with that for now. Also with this…patience is key. It takes putting all of these things into practice over a long time to reach the point where you can kick back, relax, and know you’re successful. Even then, we tend to redefine success every time we hit a milestone. So keep writing!