Tag Archives: social networking

Community – History Did It Better

Technology, communications, medicine, transportation.  There are some things that the Modern World does really well.  Not too many people would be willing to give up their refrigerator or their iPhone.  But there are a lot of other areas where the Modern World falls woefully short of the way things used to be.

Yep, you heard me.  As fancy as we are these days, there are things that we’ve lost.  Things that people several hundred years ago did much, much better than we do now.

One of those things is community.

Several studies have been released recently that show that the more “friends” someone has on Facebook and the more time they spend online the more depressed and isolated they feel.  Far too many kids these days are growing up in front of televisions or playing video games and not interacting with other people.  Communications skills are going downhill and with them generalized anxiety disorder and related problems are on the rise.

So what was it like before this?

In the Middle Ages – in just about any age of history up to the Industrial Revolution – the vast majority of people lived in rural villages.  Life revolved around the land, the seasons, and the manor.  There was very little travel unless you were wealthy, influential, joined the military, or happened to be in a time or area where people were migrating or settling in new lands.  Chances were that you would spend your entire life living in the same general area as where you were born.

In these villages it was likely that life would follow a similar rhythm from year to year.  Without extensive trade each locality needed to produce its own food, clothing, and shelter.  That meant that in the spring every able-bodied man would be involved in planting, in the summer they would be cultivating, in the autumn they would be harvesting, and in winter they would be drinking.  Well, what else are you going to do when there are no crops to look after?  Okay, so there would be a lot of fixing tools and tending to animals, but I’m not exaggerating when I say that a lot of winter days were spent knee-deep in ale.

Ah, but that’s the point!  Back in the day, if you lived in a small rural village whose main activities circulated around agriculture, you would spend all day every day interacting with people.  Without the benefit of mechanization to get the farm work done you would need to rely on your neighbors for the heavy lifting.  Work of any kind, whether sowing or laundry, was accomplished much more effectively when people worked in groups.

That’s all obvious, of course, but when I stop and think about it, as I often do, being a History nut, I wonder if your average 21st century person really gets what that implies.  Sure, communities were much smaller, they were less varied, and they didn’t have as much cross-pollination from around the world, but what they did have was a sense of identity that I believe much of the modern world has lost.

I grew up in a pretty old fashioned community.  I used to tell people that I grew up in Pleasantville.  (If you haven’t seen that movie starring Tobey McGuire and Reece Witherspoon you totally should!)  My hometown was a community in the traditional sense of the word.  It was started deliberately in the 1880s when the members of a church which had been located in Philadelphia packed up and moved out to what was then the countryside.  The point was to start a community founded on the principles of the religion.  It continued on as an isolated entity through the 20th century and still today, although a lot of things have changed.  But at its heart it is still a true community in the historic sense of the word.

My hometown in the early 1900s

Of course I hated it growing up.  Teenage Merry was eternally frustrated by the fact that everyone knew everyone else’s business.  When you ran into someone in their 60s or 70s they would instantly ask who your grandparents were, and as soon as you told them they would not only know your family tree going back three more generations, they would form an opinion about what your character must be and what your interest probably were.  It irked me that if anything happened to any of my cousins I would invariably run into five people by the end of the day who would want to give me a hug or ask how things were going.

But I could always count on the annual Fourth of July parade and picnic.  I knew and still know what time the speeches are given on Memorial Day in Borough Park.  I kind of liked the huge crowds that turned out for the Charter Day (i.e. Homecoming) football game and the white and red balloons that the eighth grade sold every year.  They would play the same music at the Christmas Tableaux every year and we would sing the same toast songs at everyone’s wedding.  Yes, my community was very in to singing.  Maybe that’s why so many singers and musicians have come from my hometown.

There was a sense of tradition and togetherness, identity, in my hometown that I haven’t seen in that many other places in the 21st century.  And of course I wanted to get as far away from it as humanly possible as soon as I could flex my independence.  But then I got older and realized what I had run away from.

Communities like the one I grew up in do exist out there in the world, but they are an endangered species.  And I think people are suffering for it.  It seems only natural to me that the rise of psychology and psychotherapy roughly coincides with the Industrial Revolution and the growth of big cities.  We used to turn to our neighbors for help and advice.  We would sit around the pub on a cold winter’s day drinking ale and swapping stories that everyone had heard a dozen times before.  Now we order a latte to go from Starbucks and sit by ourselves without even knowing our neighbors’ names.  And we wonder why we’re so depressed.

We can never go back again.  Well, unless we’re Amish and have made a conscious effort not to move forward.  Then again, the tools of modern life, the very ones that lock us in our rooms in front of a glowing screen, can form the basis of a whole new kind of community.  I believe in the global community.

I’m a part of a couple of really great online communities.  They’re not quite like the real thing, but they’re still pretty awesome.  I’ve made some great friends there, friends that have carried over into my “real” life.  And while online communities still have a long way to go before they feel like communities of hundreds of years ago, I think the potential for them to provide us with the support that we need is there.  The key is for us to take them seriously, to reach out when we feel we are needed, and to respect each other’s ideas.  To me that sounds obvious, but we’ve all seen examples of people who make us cringe because they think they’re safe on the other end of their computer screen.

A part of me would like to return to the age of the rural community.  There’s something there that appeals to the part of me that wants to belong.  There’s also something about the whole thing that makes me squirm at all of the possibilities of being trapped in a place where I don’t fit.  In the end I think that if you find the right community life could be pretty darn good.

What do you think?  Would you rather live in a tight-knit community at the risk of feeling claustrophobic now and then or do you prefer independence at the risk of feeling alone?

The Importance of the Tribe

I’ve got news for you, folks. It’s a big, wide, crowded world out there. And here we all are trying to be artists and have our voices heard in this world. The lives of artists have never been easy, be they writers or musicians or painters or dancers. For millennia we have scrounged and suffered for our art, not to mention funding for our art. This is par for the course for the creative soul.

Nowadays we’re in a unique situation as artists. I speak for writers, but the same is now true for musicians and visual artists as well. We have an unprecedented ability to broadcast our art independent of any authoritative power and at a relatively low cost. I’m talking, of course, about the Indie Revolution. Now anyone can write a book (or produce an album) and publish it electronically (or release it on iTunes). Yay!

Except not.

Yes, we all have the ability to publish, but if a book falls out of a tree in the woods and no one is there to read it is the author really heard?

I read recently that Amazon’s revolutionary new self-publishing tools were not, in fact, designed to find the next J.K. Rowling amidst the sea of writers who haven’t had success at selling their work to a Big Six publishing house. In fact, this article stated that Amazon only ever expects their self-published authors to sell about 100 books total. They still make a tidy profit with this model and the legion of so-so writers out there gets to feel good about themselves.

There is another article floating around out there that suggests that the majority of Facebook Pages has less than 256 followers. And there are scores of Facebook Pages littering the internet these days.

There are literally millions of tiny sprouts popping up out of the fertile ground of internet land these days. Most are doomed to wither like something I’ve attempted to grow from a seed on my porch.

So what do you do to stop this grim fate from being yours?

I am a firm believer in the importance of belonging to a tribe. Maybe it’s my Native American background or maybe it’s my historical knowledge of the importance of guilds in Medieval society. Or maybe it’s just common sense. There is not only safety in numbers, there is caring, support, and networking. Even the very best writers have “critique partners” who they go to for opinions and encouragement.

I’m lucky enough to belong to a particularly wonderful online writer’s “tribe”: Novel Publicity. Novel Publicity is technically a company started by Emlyn Chand that offers advice, technical help, and promotions to Indie Authors. Their services range in price from free to really, really not free. There are lots of sites out there that offer promotional tools and advice to writers, but Novel Publicity offers something more.

The beauty of Novel Publicity is the online network of writers that have banded together around the concept of karma. For me it all started with the “Friday Karmic Liking Chain”. The way this works is that you as an author add the link to your Facebook Page to a thread (now a document) on the Novel Publicity Facebook Page. As other authors add their links you follow those links and like their pages and they do the same for you. The result is that in short order you gain a lot of likes, and I mean A LOT of likes. More than 256 likes.

Now cynics might argue that this is all well and good, but ultimately it’s just a bunch of hollow, meaningless likes. I would strongly disagree.

Through its original Friday Karmic Liking Chain Novel Publicity has expanded to become a large, vibrant, encouraging group of like-minded souls with the same mission. We’ve found each other, talk to each other, help encourage and promote each other. In essence, we have banded together in this vast sea of independent authors to form a tribe.

Maybe Novel Publicity isn’t for you.  Maybe you’ve got some other wonderful group out there.  But everybody needs somebody.  I can’t stress how important this is. Think about what any given Indie Author is up against. There are millions of titles for readers to choose from. The cold algorithmic fact is that your book isn’t likely to be seen by anyone unless someone has told them about it. You just can’t hope to succeed in any way as an Indie Author without a little help from your friends. Granted, this does not mean that everyone in your tribe, be it Novel Publicity or any other online group out there, will buy your book. In fact, I think a teeny, tiny percentage of my Novel Publicity tribe has bought my books. It doesn’t matter. They’re not my market, they are my support system.

It’s a tough row we have to hoe, folks. You need people there to cheer you on. You need “imaginary friends” to “like” your posts and to comment with things like “Way to go! You made that word count!” and “Keep at the revisions. You can do it!” Because chances are that your family members and the people that surround you in your everyday life don’t get it. These people get it. You need back-up. You need to know you’re not alone. There are other nutty souls out there who can share your crazy.

So my advice to you if you want to keep doing this crazy thing called Indie Publishing for longer than a year or so is to find yourself a tribe. Join it and be active. Help out when help is asked and don’t be afraid to ask for support when you need it. It takes a tribe to publish a book. They’re out there, ready and willing to be the wind beneath your wings.

Dear Twitter, The Honeymoon is Over

I’ve been on Twitter for years as a pedestrian, if you will, but it was last summer that I really married into the concept of using Twitter as a writer.  And it was awesome!  I discovered this whole new world of other writers, similar souls out there in the world on a myriad of parallel journeys.  It was so cool.  Even cooler was the discovery that as I followed more people, more people followed me.  And let me tell you, having more than a thousand people following me on Twitter felt really good.

In theory Twitter is a great place to connect with people, writers and readers, celebrities and random people who share common interests.  It’s a fertile ground for getting your name out there, linking to your books and blog, and reaching out the feelers that will, in theory, sell more books.  Yeah, I want to sell books and Twitter seems like a good place to do that.  But for me, and I’m dead honest when I say this, I love finding and making new friends through Twitter as much as anything else.

Houston, we have a problem.

My thoughts about Twitter these days have actually been very eloquently summed up by Susan Kiernan-Lewis in her post Life After TwitterIn this and an earlier post, The Great Social Media Flim-Flam Susan makes the point that all of the effort we, as writers, pour into Twitter, Facebook, and other social media outlets is hugely disproportionate to the results we see from it.  She questions that while some of us are able to glean success out of Herculean efforts to “get ourselves out there” is it really worth it?  Are we really getting through?

Well, my one answer to Susan is that it must be worth it on some level because I met her through social media and I really, genuinely like her and am eternally grateful that our paths crossed.  One point for Facebook!

However, I am right there with her when it comes to questioning if it’s all worth it.

What’s the point here, oh fellow writers and friends?  Why do we do this crazy, creative thing that our friends and family don’t fully understand?  Do we dive into the world of our imaginations and force ourselves through the bloody hard work of getting all of that down on paper so that we can see our number of Twitter followers rise?  Do we do it to watch the really cool bar graph of blog hits rise and fall and rise again on WordPress?

Or do we do it because we love to write?

Me?  I love to write.  Like, A LOT.  Writing keeps me sane.  I need to write, even when the work is frustrating and thankless.  And believe me, most of the time it is.  But you know what’s more frustrating?  Tracking numbers, worrying about whether I’ve been supporting my fellow writers enough with retweets and replies, and fishing for new ways of navigating social media to “get myself out there”.

My brother recently recommended a Saturday Night Live skit (featuring Daniel Radcliffe – woot!) in which complete nobodies with massively inflated senses of self-worth were interviewed on a talk show, “You Can Do Anything!”  These pathetic souls thought they were the shiz because they had a thousand views of their “independent film” on YouTube and silly things like that.  It was bittersweet.  Because really, isn’t that what so much of us do?  Isn’t that the way so many of us see our presence on social media?

I thought it was totally awesome when my Twitter numbers shot up and up and up and eventually over a thousand.  Then it hit me.  I couldn’t find my true friends in the muddle that became of my Twitter feed.  The people I really cared about were fading.  One friend from before I started using Twitter as a tool, a wonderful Aussie woman who shares my love of all things cricket and Indian was harsh and kind enough to point out to me that she hadn’t been reading my blog as much because it was all about writing.  Man, that hurt!  Why?  Because I really, really like her and her comments made me feel like I’d been untrue to a friend.

One of the consistent pieces of advice I have heard from top name writers is that it’s essential to write what you love.  If you write what you feel passionate about, what you want to read, no matter what the market is doing it will stir a reader’s soul.  I live by this notion.  Now I am coming to see that it holds true for social media as well.  My new theory is this:  Only devote as much time to social media as you feel comfortable and passionate about doing.

I like to post an occasional bon mot on Twitter.  I did it before I began “working” it and I will continue doing it.  And yes, I’ll still post links to my blog posts three times a day.  I’ll even occasionally follow new people in the future.  But Twitter, the honeymoon is over.  I’m not in love with you anymore.  I have no desire to spend hours searching through hashtags or looking for followers with similar interests to mine.  It just isn’t what moves me.  So the time has come to stop forcing myself to put effort into it.

Facebook, on the other hand, I still love.  Why?  Is it because there are more users there?  More ways to promote my work and network with like-minded seekers?  Nope.  It’s simply because it has pretty pictures and I can type more than 140 characters and have real, live conversations with people.  I like people.  That’s the point.  Facebook allows me to see them and “like” them and join in with conversations.  I owe a lot of the thanks for this discovery and for my Facebook author friends to the brilliance that is Novel Publicity.  Yeah, you could argue that it’s the same “throw your net wide to catch a few good fish” ploy as Twitter, but in my humble opinion I think it works better.  And Emlyn rocks!

Still, I don’t spend more than a few minutes every day messing around with Facebook.  I do tend to check it obsessively, which is a problem, I know.  But when it comes to time management, eschewing all this social media has given me back something that I was in danger of losing: time to write!

Because that’s what it’s all about.  We don’t write so that we can be a part of social media.  We are a part of social media because we write.  It’s time to take a deep breath and remember that.

BUY MY BOOK!!! – Is Shameless Self-Promotion Good or Bad?

I can hear the drumroll already.  My debut Indie published book will be coming out any day now.  I’ve got the cover, I’ve had it edited, I’m just putting on the finishing touches and formatting.  Soon, very soon, The Loyal Heart will be out there in the world!  Fly, baby, fly!

Okay, so what do I do about it now?  I’m not fool enough to think that people will flock to read a brand new book by a completely unknown author choosing to publish it themselves.  J.K. Rowling I am not.  But I would like more than just my friends and family to read it.  So what’s a girl to do?

Uh oh.  Looks like it’s time for shameless self-promotion.

Well, I’ve got my author platform well under way, right?  I’ve got this blog that I love, my Twitter account full of Tweeps who have become good friends and sources of inspiration and motivation, and I have my Facebook page with hundreds of likes from like-minded people (and that pun makes me very happy =D).  I’m not resting on my laurels with any of these elements of author platform-ness either.  I’m going to keep at it, yes I am.

But is that enough?

No one has ever mistaken me for a patient person.  This is especially true when it comes to watching the way some people choose to promote themselves and their writing online.  I cringe at anything that comes off as spammy.  I double-cringe when authors tweet and retweet and retweet “Buy my book! Only 99 cents on Amazon!  Here’s the link!” constantly.  I get uncomfortable when people post a lot of reviews of their book to their Facebook page.

But now that my baby is about to be out there I am coming around to a whole different way of thinking about these sorts of things.

How does an Indie Author promote their work?  How does a Trad Author promote their work for that matter?  If you’ve made it to the top 5% your name promotes it for you.  But if you’re like 95% of the rest of us how do you do it?  Team Trad has the advantage of a big promotion machine.  Team Indie doesn’t.  So what do you do?

I think, my friends, that you have to get down in the trenches, roll your sleeves up, get your hands dirty and spam.  Not excessively, mind you, but I think there comes a time in every Writer’s life when you have to put up the post that says “Buy my book!  I swear you’ll like it!  Here’s the link…”  I think you do have to get in people’s face to let them know you’re there.

Now I’m not saying that you should get in people’s faces and shout and wave your arms and attempt to stay in their face even when they try to look away.  That crosses the line to obnoxious.  But you do have to put yourself out there.

One of the best examples of an author who got very subtly in my face and whose book I ended up buying because of it is Tania Tirraoro.  I started following her on Twitter (@TaniaLT) because she was a fellow Writer in a similar genre.  Well, right there in her Twitter profile she has a link to her book on Amazon.  She also has some concise, friendly information about who she is.  Tania tweets book promos, yes, but she also tweets generally nice things.  And not too often.  She self-promotes without screaming or spamming.  High five for Tania!

There are some other people, whose names I won’t mention, who self-promote so long and so hard that I unfollowed them.  Yes, I KNOW you have nine books out in e-formats, but please don’t tell me about each one every day.  That deserves a yellow card for excessive spamming.  But, and this is the problem, I am now very much aware that those Indie Pubbed books are out there.  Granted, I’m not going to buy them, but I know they exist, unlike 99.9% of other Indie books.

So now it’s got me thinking….  How did I find my favorite authors in the first place and what can I do to emulate what they did that enabled me to find them?

Unfortunately for Team Indie, I think I first stumbled across Elizabeth Hoyt, Lisa Kleypas, and Elizabeth Boyle because the covers of their books were the most appealing ones in the book store.  But with eBooks there is no cheerfully lit book store with music playing and a Starbucks in house for me to enjoy while perusing shelves of brightly colored books.  And while yes, cover designs are super important and can pop out from the pages and pages of books of all publication type online, you can sort through thousands and thousands of web pages full of eBooks without skimming the surface of what’s out there.  To get bumped up to the first hundred or so pages of Amazon you need to have had people read and review your books to begin with.

This brings us back to shameless self-promotion.

Sometimes you gotta do it.  But you have to do it with finesse and you can’t make it your sole purpose for being online.  You have to kiss hands and shake babies … wait, strike that, reverse it.  But most of all, I think you have to be patient.  Rome wasn’t built in a day.  Neither was J.K. Rowling.  I don’t expect to sell thousands of novels a day or a week or a year.  Honestly, I don’t expect to break even.  But I’m going to try.

So what are your favorite strategies for shameless self-promotion for your book?  What things do you see people doing that drive you nuts?

Follow the Leader – How Should We Use Social Media?

By now I’m sure every Writer out there and everyone who gets sucked into a conversation with a Writer knows about the massive changes in the publishing industry, the brewing battle, as it were, between Trad and Indie publishing, and the importance of creating an online platform to market yourself as a Writer.  Everyone knows that the onus is on Writers to promote themselves, whether they have a major publishing company and a contract behind them or whether they go it on their own.  These things are all givens.

But what do we actually do with this glut of information?  I mean, I had a fantastic time last Friday swirling down the rabbit hole of Novel Publicity’s    Author Karma Friday Facebook like-a-thon.  It was awesome.  My Like-man-ship doubled in one afternoon and I gained several Twitter followers as well.  But dear Lord was it overwhelming!  It was like hosting a party and having ten times the people I expected show up.  I was terrified I would run out of food, people would get drunk and puke on the carpet, and cars would get parked on the lawn.  I’ll recover though.  It was a damn good party!

So here I am on the proverbial morning after with an online social media platform hangover.  What to do with all this information….

So far I’ve noticed that author social media platforms tend to be a bit incestuous.  We cater to each other.  Writers follow writers.  We get out numbers up and feel happy.  We blog about our writing and our experiences.  And this is all awesome.  I love reading about people who jumped into this same boat with me.  But there’s something, a niggling little thing way back in the corner of my brain, that questions the reasons for the party.

In surfing all the Facebook pages of my new friends I found a wide variety of intent in creating a social media presence.  There were the folks who’s single-minded aim seems to be to promote their book.  Awesome.  I’ve got a book coming out at the end of September myself and I appreciate the need to market it.  But some of these sites left me feeling a bit hollow.

Then there were the sites of authors who appear to be hard at work creating an image for themselves.  Is this branding?  Perhaps.  A lot of these pages were quite gothic.  They had a strong visual impact and a clear message.  Granted, a lot of the ones I came across were dark and, dare I say it, indulgent.  Of course my opinion about that could be shaded by the fact that I’m not really into the whole paranormal or urban fantasy thing.  But does branding really mean playing make-believe with your image or is that role best played by the characters in your books?

The pages I really loved were clean-cut, had pictures of the author in question as the profile pic (as opposed to pics of the books which, strangely, didn’t appeal to me at all) and included personal status updates and touches.  I felt like these were people pages, not marketing tools.  And of course as a devotee of Kristen Lamb’s book We Are Not Alone: A Writer’s Guide To Social Media, this makes perfect sense to me.  These are the authors who are seeking to connect as themselves, make me see them as people.  I like it!  Of course that’s part of the point.  I like it.  Not everyone will.  It’s subjective to the core.

Okay, so where does that leave me and the people I follow online and everyone else eager to establish a platform for themselves in hopes of hitting pay-dirt as a Writer?  Should we throw parties for each other or should we go out looking to crash other people’s parties?

I think the answer is to do both.

Following and being followed by other Writers is like going to a family reunion.  We all have common bonds.  We come from the same background.  We’re dealing with the same crazy Uncle Trad who is a little schizophrenic and doesn’t quite understand what all those wild young people are doing with their crazy Indie books and weird way of dressing.  (But since Uncle Trad is the moneybags in the family and we all want to be in that will we humor him)  It’s a grand old time, even if Grandma tells the same three stories every time we all get together.

But you’re not going to get a date at a family reunion.  At least I hope not!  To get a date you need to go to other parties.  You need to venture outside your circle and look for folks who share common interests with you.  That’s why I routinely search for keywords like “medieval”, “romance”, and even “renaissance faire” and “SCA” on Twitter and WordPress.  The book I’ve got coming out in September is a medieval historical romance told in a modernish voice, a la A Knight’s Tale, so those are the people I think would like it.  Those are the parties I need to go to right now.

We go to our family for support.  We look elsewhere for consummation.  Both are important.  So if we’re going to ace this whole author online platform thing we need to make sure we’re going beyond Author Karma Friday and looking for People Who Like Medieval Things Wednesday or SCA Saturday, if you’re me that is.  You get the point.  Again, we all know this.  Consider this my friendly reminder to get out there and crash some parties.