Tag Archives: amazon

Going Wide – A Post For My Author Friends

Oct 18, 2016

I’m going to start this blog post with the thesis statement. If you read nothing else, read this:

Going wide is not a magic bullet means of staging a protest against Amazon because you don’t like recent KU payouts! It’s a long-term strategy for diversification that requires long-term effort, patience, and above all, a plan.

There. Whew! As long as we understand that, this blog post is going to go well.

I am a firm believer in the idea that it’s better to have as many books in wide distribution as possible than to keep all of your eggs in one basket. Lately, I’ve been hearing more and more of my fellow authors either thanking the heavens that they are and have been wide from day one, or wishing and lamenting that they didn’t owe so much of their career to the mostly fickle whims (and occasional cringe-worthy errors) of The Great and Powerful ‘Zon. Building a career in which your books are available on every platform where readers want to read them is ideal, but there are some definite things to watch out for if you’re about to jump into the wide transition.

THIS:  Don't do it!

THIS: Don’t do it!
Courtesy of Madison Gostkowski, via Flickr Creative Commons

Facts are facts. Amazon just IS about 60% of the eBook market. On a good day. Now, that number might be way higher for some and way lower for others, but on average, I think it’s still about 60%. Maybe even more. Honestly, I think for me, Amazon represents about 85% of my book sales. The key is that those are flat-out sales, not page reads that net a fluctuating amount of money based on other people’s page reads or are subject to bizarre technical problems (like the one that seems to be a problem right now). Sales are much more dependable than page reads, and depending on the length of your book, net you more income than all the pages of your book would.

So if you have been exclusive to Amazon and put your books wide, you will no longer collect on page reads, but you will have the steadier income of Amazon’s 70% (or 35%) royalty rate per buy.

Sounds obvious, but I feel the need to state it. Because one key factor to consider in the decision to take your books into wide distribution is to do a little math and figure out if the total income from your page reads is more or less than, say, 15% of your sales royalties. If the amount you are making on page reads is less than 15% of what you’re making overall for royalty sales, you might not find yourself screaming at the end of the month when all the sales numbers come in.

Different genres perform differently on different devices. As a general rule, historical and sweet do better on Amazon, and contemporary and spicy do better in wide distribution. Though my recent personal observations are that they all do about the same on Barnes & Noble. (But B&N these days is a whole other, weird story). If you’re a sweet historical western writer, you might find yourself with a bit of an uphill struggle if you’re going wide. But that doesn’t mean you shouldn’t do it.

I have a theory about why this is the case. It has to do with audience demographics. Amazon has made Kindle eReaders really affordable. You can get a Kindle Fire for about $50 if you catch a promo. Conversely, iPads cost around $399 for the cheap models these days. Barnes & Noble has sort of given up on the Nook—although you can get one for about $129—and are pushing Samsung tablets, which start at $139, on their site. You can get a Kobo eReader for as little as $89, but Kobo does most of its business in Canada and other English-speaking countries. Things being what they are, in a general sense, readers who love sweet and historical books are often from more rural areas and have tighter budgets, whereas readers who indulge in the steamy contemporary stuff tend to be from more urban areas where people are into flashy gadgets.

That’s a HUGE generalization, btw. Another factor in Amazon’s market dominance is that they started the eBook revolution and have strategically marketed Kindles for years more than the competition. Plus, if iPad owners are anything like me, they spend more time playing games on those puppies than reading books.

So whether everything I’ve heard and am assuming is gospel truth or not, the facts remain—sweet and historical do well on Amazon, steamy and contemporary to well everywhere else.

Courtesy of Susan Schultz, via Flickr

Courtesy of Susan Schultz, via Flickr Creative Commons

If you build it, they will come…as long as you put a LOT of effort into getting them to go there. Which of course is the thing that everyone wants to know the most about and figure out. How do you get readers to find your books on other platforms besides Amazon?

Man, I wish I had a perfect answer for that! I can only start by telling you what other platforms don’t quite have the same way Amazon does—algorithms. Sure, iBooks, Barnes & Noble, and Kobo (and maybe Google Play, but I know virtually nothing about them because their pricing policy scares the *%#^$%#! out of me) DO have “Also Bought” sections, but I don’t know if they work quite the same way as the ones on Amazon do. They have categories that you can search through, but books don’t end up ranking the same way they do at Amazon, and for some of those sites, searching through the categories is an exercise in frustration.

So if you can’t rely on the sites themselves to position your books in such a way that readers can find them, how do you get readers to find them?

In a way, the answer is “The same way you get readers to find them on Amazon.” Through targeted promotions, newsletters, and Facebook ads. You have to target them specifically for each of the other retailers, though. For example, with a Facebook ad, you’ll want to have a specific Facebook ad that targets iBooks readers (or B&N or Kobo, etc.) and you’ll want to make those links available. And as with everything else, scoring a BookBub ad with links to all of those retailers does wonders for your visibility on those platforms. Same goes for those other promotional sites and newsletters.

Now, there’s one new thing that Kobo is doing that may or may not end up being helpful there. They’ve recently started beta-testing a promotions tab, which will lead to select books being featured on a special page on their site. It’s something you have to ask them for, though. My friend Angela Quarrels wrote a whole blog post about that, so I’ll send you over to her. (P.S. Her post is part of an entire series about, you guessed it, going wide!) But I can tell you that I emailed them, they put me in the program, and I have my first test in those waters at the end of November. I’ll let you know how that goes!

One other thing that is probably going to get me in deep trouble with someone… If you happen to find yourself at a conference and are able to set up an appointment with the iBooks rep, that’s always worth a shot. But honestly, I met with them a couple of times, they promised me the moon, and I got literally nothing. It hasn’t endeared me to their process all that much.

But really, at the end of the day, it’s a long-game. As I said, I highly, highly recommend going wide with as many books as possible, but it takes exponentially longer to build up a fan-base on other platforms than it does on Amazon. If you’re thinking of going wide because you’re fed up with Amazon and you imagine that the moment you put your book up for sale on other platforms you will see a similar amount of sales immediately…um, it ain’t gonna happen. I know one writer who got fed up with Amazon, pulled her books from KU, put them wide, and then was massively disappointed when she “only” sold a couple dozen copies elsewhere on her first day wide. (This was a few years ago) I had a hard time not laughing. Selling any copies wide right out of the gate is a very good thing!

Yes, go wide. But go into it with lower expectations. Remember that it takes longer to build an audience on other platforms than it does to build one on Amazon. You have to put the effort in, seek out promotions, and invest time in making them work. But once things do start to work, the benefits are awesome. No more reliance on Amazon’s page counts and the corresponding snafus! Higher royalties for the books that you actually sell on Amazon instead of page reads! And sales from other platforms which can serve as a buffer for the Weirdness of the ‘Zon! But it is work, and it’s not right for every book every time. I still have my sweet historicals in KDP Select. But one of the reasons I’m trying to move away from sweet is so that the books I’m writing will have greater sticking power on those other platforms.

It’s an ever-changing business, and those who survive are the ones who seek out opportunities and change as everything else changes.

If you have questions about something I didn’t cover, feel free to ask in the comments. I’ll do my best to answer!

PANIC! And Ways To Get Around It

Mar 15, 2016
Panic at the Disco

This is the only acceptable kind of panic!
image courtesy of BluEyedA73 via flickr creative commons

I’m going to be brutally honest with you. There is one thing that I can’t stand in life, the universe, and everything. And that thing is panic. Whether it’s people panicking about the fate of our country in this current election year, panicking because there’s a spider in the sink, or panicking because Amazon has changed the way they do this, that, or the other thing, panic for panic’s sake is like nails on a chalkboard to me.

Now, I’m not saying that you shouldn’t be concerned about elections, spiders, or Amazon. All three of those things are decidedly concerning (some more so than others). And I’m not saying that actions shouldn’t be taken to avert disaster. By all means, ACT. But do it with a level head. Go out and vote for the candidate you think will steer your country in the right direction (and not just in presidential elections—state and local elections are actually FAR more important than national ones, but that’s a topic for another day). Get a newspaper and swat that spider—or gently move it to a place where it won’t harm you.

And as for Amazon? Wait, watch, and plan accordingly. But by all means, don’t get your blood pressure up as you scream, tear your hair out, and wail that we’re all doomed. DOOMED!

Okay. To anyone who just asked “What is this Amazon thing we’re panicking about?” Congratulations, you’re a normal person and not a writer. But if you are a writer, chances are you’re tempted to go into high panic mode right now.

Amazon has two things going on that have people ready to shift into panic. First, they’re cracking down on eBooks that either don’t have a Table of Contents or that have one at the back of the book. Many authors do put their TOC at the back of the book, both because one of the formatting programs out there does that automatically and because moving the TOC to the back gives you more content up front for readers who click on the “Look Inside” option on the Amazon homepage while searching for books.

But the reason why The ‘Zon is cracking down is because there are scammers out there who are raking in the dough through the Kindle Unlimited program by throwing up (and I do mean that in both senses of the word) trash books of hack work or plagiarized content—hundreds and hundreds of pages of it per “book”—and including links at the front of the book, sending readers straight to the last page so that they collect literally tens of thousands of dollars in false page reads.

This is bad. Amazon is trying to combat it (in spite of what nay-sayers assume about The ‘Zon not really caring. I think they care, but this is an enormous problem, and I don’t think they have the manpower, or enough magic wands, to tackle it and make it go away INSTANTLY, like we serious authors would like).

Non-panicked solution: Fix the TOC in your books. It took me less than a minute to fix the one they sent me a notice about. You lose space for that “Look Inside,” but you gain…well, not having Amazon send you nastygrams.

The other thing that has people in a panicky tizzy over at Amazon is their efforts to investigate the possibility of selling used eBooks. (Note the key words in that phrase: Their efforts to investigate the possibility—it’s nowhere near being a sure thing, as a certain newsletter would have you believe) That is exactly what it sounds like. A reader buys an eBook. They read it. They resell it on some Amazon-operated market. I used to do that all the time with paperbacks at my local used book store.

Authors are panicked because this would seriously cut into their profits. It totally would. IF readers actually jump on the bandwagon and list their books for resale once they’re purchased. IF Amazon is able to get all of the permissions they need and get past the new copyright laws which are being debated this year. IF it becomes something that makes sense for readers to do. There are a lot of ifs involved in this whole used eBook equation. And as far as I know, Amazon is still just looking into it. I also read somewhere that it would only be books in the KU program. Not sure about that.

So what do we do, panic??? Do we panic now???

NO!

Non-panicked solution: Avoid KU. Distribute your books as wide as possible. Put effort into marketing to iBooks and Kobo. Um, I’d say Nook too, but I think Nook is about to go under. For real this time.

Sub-solution: Authors, stop giving away Kindles as giveaway prizes! This is not rocket science. The reason Amazon sells so many eBooks is because they deliberately and calculatedly got as many Kindles into the hands of as many readers as possible. Amazon sells Kindles WAY below the cost of production, specifically so that they can control the eBook market because more readers have their devices than have iPads or Kobo readers. We can market to iBooks and Kobo until we’re blue in the face and have spent a zillion dollars, but if readers only own Kindles, we’re SOL.

iPad

image courtesy of Sean MacEntee via flickr creative commons

The inherent problem in this is that Kindles sell for as low as $49, while the cheapest iPad I was able to find was $269. Yikes! Makes it sort of hard to go giving those puppies away, right?

Actually, I don’t have a solution for that. It is what it is. It sucks.

Sub-solution #2: Produce paperbacks of your books that are formatted in such a way that you can sell them for competitive prices. The reason indie authors do so well in digital format is because we can undersell NY Publishers by a lot. Well, NY pubbed paperbacks are costing about $7 or $8 these days. Produce paperbacks that can sell for less and market those to your readers, and you might stand a chance.

In fact, I’d love to see more indie authors invest in paperbacks (and audio, but that’s super expensive) and do a big push to get people to buy paper. But it has to be cost effective for the reader.

At the end of the day, everything Amazon is doing makes life easier and books cheaper for readers. THAT’s why they’re so successful. They will continue to do that until…well, they’ll just continue to do that. We as indie authors have to face that fact, scale back the panic, and start thinking about ways we can keep our heads above water, avoid the thumbscrews Amazon is putting to us, and give our readers the best, cheapest reading experience possible. BUT, Amazon is an inevitability in this publishing game. We HAVE to deal with them, and since we have zero control over what they do—and I mean zero—we need to learn to adapt instead of balk every time they change a policy.

So to summarize: Don’t panic. Separate fact from hearsay. Seek to understand changes when they are made, and adapt your publishing and marketing strategy to best harmonize with those changes. Seek to understand the market you’re writing for, their needs and their habits. And don’t put all your eggs in one basket.

Being in the Now of Publishing

Nov 06, 2015
image courtesy of goXunuReviews via flickr commons

image courtesy of goXunuReviews via flickr commons

Earlier this week, I had a near confrontation with another author (and it was totally my fault, I own up to that 100%, this fellow author is a great person) about Amazon’s subscription program, Kindle Unlimited, or KU. Yes, this is what authors talk about and get all worked up about behind the scenes. The reason it was a near confrontation was because this fellow author made a statement to the effect of “I just don’t understand what the benefit of KU to authors is. I don’t get it, so I won’t be part of it.” And why did that make me see red? Other than the fact that I was sleep-deprived and PMSy?

Because I am really tired of one set of authors raging and frothing and gnashing their teeth while they scream at other authors to stop enrolling their books in KU because it’s ruining publishing for everyone.

Because I’m tired of other authors who are in a much more solid position with their careers telling me how I should be running my career.

Because removing the books that I have in the KU program (and it’s not all of them by any stretch) would constitute me taking a 60% pay cut and not being able to support myself with my writing.

It’s really easy to point fingers at someone else and tell them they should take a 60% pay cut when you’re making 6-7 figures a year. It’s far too easy to feel justified about personal career choices that work well for you at the point you are in with your career without stopping to consider that not everyone’s career is in the same place.

So here’s my take on KU as an author. 90% of my income comes from two series, Montana Romance and Hot on the Trail. Both are historical westerns. Montana Romance is much, much steamier, and the books are longer. (Yes, I have a few other books/series that sell well, but these are my series that pay the rent…literally). Montana Romance is in wide distribution (Amazon, iBooks, Barnes & Noble, etc.) and does very well out there. Hot on the Trail is currently exclusive to Amazon, i.e. part of KU. It does very, very well in KU (meaning I get a lot of page reads/borrows every month).

Now, the decision to pull Hot on the Trail from wide distribution to put it into KU was made very thoughtfully. I looked at a lot of sales figures and data over time. I compared. I kept spreadsheets. What all those numbers told me was that Hot on the Trail was not making even close to the kind of money at iBooks and B&N that Montana Romance was making. In spite of intense promotion (including BookBub) directed at those other sites. After nine plus months of being in wide distribution, it was like I couldn’t even give those books away. I agonized over the decision. I crunched numbers, worried, drank a lot of coffee, and fretted. Then I decided to put the books in KU for 90 days to see what happened.

What happened is that my income on those books shot up over 300% in borrows alone. What happened is that I started making more money in KU borrows from Hot on the Trail than I was making in straight sales from all of the rest of my books combined. What happened is that I was able to pay off some lingering debt, put money in my savings account, and breathe easy for the first time since becoming a full-time author.

The folks who like to go around pressuring authors to pull their books from KU and go wide because “it’s a better business decision” and because “Amazon could pull the rug out from under authors at any time and only pay them a fraction of a fraction for exclusive books” are, without realizing it, trying to take that cherished feeling of security away. They’re denigrating the months of research and the agonizing that went into making the decision in the first place.

Dude, this is my career, not yours. You don’t understand my numbers, so stop trying to pressure me and every other author like me to do what you think is best based on how your books sell when my career is an entirely different story with different rules and different moving parts. I’m not going to shoot myself in the foot so that your career can prosper.

Zen book

courtesy of francois schnell via flickr commons

Here’s the thing. Enrollment in KU/exclusivity with Amazon is not a permanent thing. Enrollment periods last for 90 days. You can put books in KU and you can take them out. Nothing is permanent. A lot of doom and gloom predictions are out there about all the ways Amazon plans to cheat indie authors and pull the rug out from under them. It’s like Code Red level panic.

But that hasn’t happened yet.

I’m not saying it won’t happen, but right now, today, in this 90 day enrollment period, this month, this week, things are okay. KU is working for me. It’s paying the rent and getting my books in the hands of more readers than they would be in otherwise. I know this because I did the math, remember? I tracked sales on other outlets, and even a first grader can tell you that the numbers I have now in KU are bigger than the numbers I had in wide distribution earlier.

Right now, things work.

They might not work next year, next 90 day period, next month. Yep. I fully accept and recognize that. But my participation in KU is not permanent. I continue to do the math, I continue to track sales, I continue to market strategically. I am in the now of publishing. I’ll worry about the tomorrow of publishing when it gets here.

It’s basic zen philosophy, really. Live in the moment. Yesterday is gone, you can’t change it. Tomorrow hasn’t gotten here yet, you can’t control it. The very best thing an indie author like me can do is pay attention, keep track of numbers, watch trends, and be prepared to change things when things need changing.

But they don’t for me. Not yet. Right now, what I’m doing works for me. For me. I’m not implying it works for anyone else. I won’t try to direct your career and you shouldn’t try to direct mine. For me right now, where my career is, where my personal life is, where my books are, KU works for the books I’ve enrolled in it.

Tomorrow, everything may change and all the apocalyptic predictions may come true.

I’ll cross that bridge when I come to it, because the bridge I’m on now is nice and sturdy, whether you like it or not.

Changes Afoot at Amazon

Jun 16, 2015

amazon aI’m not sure that I would usually write about this here, but since a lot of my writer friends are experiencing varying degrees of panic or euphoria about the email Amazon sent out regarding the new way they’re going to do payouts for their KDP Select program, specifically for Kindle Unlimited (KU), I thought I’d take a second to share my thoughts. And my thoughts are good, happy, positive thoughts.

Because it’s clear as day to me that these changes are intended to curb the tide of “dino porn” shorts, which routinely suck up far, far more of the KU funds than they have any right to. Although, yes, this does have consquences for people who write serials (which I’m about to do later this summer) and for authors when the reader doesn’t finish the entire book.

Here’s what Amazon said:

We’re always looking at ways to make our programs even better, and we’ve received lots of great feedback on how to improve the way we pay KDP authors for books in Kindle Unlimited. One particular piece of feedback we’ve heard consistently from authors is that paying the same for all books regardless of length may not provide a strong enough alignment between the interests of authors and readers. We agree. With this in mind, we’re pleased to announce that beginning on July 1, the KDP Select Global Fund will be paid out based on the number of pages KU and KOLL customers read.

As with our current approach, we’ll continue to offer a global fund for each month. Under this new model, the amount an author earns will be determined by their share of total pages read rather than their share of total qualified borrows. …

(And then they give some examples)

We think this is a solid step forward and better aligns the interests of readers and authors. Our goal, as always, is to build a service that rewards authors for their valuable work, attracts more readers and encourages them to read more and more often. ….

Okay. Some of the authors I know responded to this initiative with panic. The way they see it, Amazon is punishing authors of shorter works—serials, novellas, short stories. There is also some question about whether this could spell doom and gloom for authors of longer works if a reader doesn’t actually finish the book.

On the one hand, yes, this could cut into the profit of serial writers. I’m going to be publishing a serial later this summer myself, and this kind of makes me go “Oh, guess that’s not going to look like I thought it would look.” But I’m cool with that, because the serial was mostly a way I was going to entertain myself anyhow. And the whole earning a royalty that is higher than the retail price of the book thing was not going to last forever anyhow.

This also might seem scary if you suspect people are borrowing your books but not finishing them. But then, if they aren’t finishing them, that says something right there. I predict the rate of on-finished book payouts will be equivalent to the rate of returns that we see on our books. Because those returned books happen.

Not gonna lie. I downloaded it, read it, giggle-snorted a lot over it... I don't want to be lumped in the same category or compete with it

Not gonna lie. I downloaded it, read it, giggle-snorted a lot over it… I don’t want to be lumped in the same category or compete with it

Now, the reason I personally think this is GREAT is because it will stop all those people who are churning out unedited, 15 page, “dino porn” shorts from taking over the market and pulling away funds from serious writers who are attempting to write “for real.” I hope that this will deter hacks from throwing those things up all the time because it’s no longer free money. That would mean that the amount more serious writers take home each month would increase.

But here’s the other thing, my final thought, if you would. Everybody likes to hate on Amazon like they’re the Evil Empire. Like they sit around in board rooms thinking of ways to screw up the lives of indie authors who are trying to make a living like this. Nah. That doesn’t float with me. Amazon is a company. They are a distributor. They have their producers (that’s us) and their consumers (that’s readers), and it’s in their best interest to keep everyone happy.

Furthermore, Amazon wants to lure as many writers as possible into their KDP Select program. But you don’t do that by making it a miserable deal for writers. They have to maintain some sort of very attractive incentive for authors to want to join their program. Apple keeps making leaps and bounds to draw authors out of Select, so it’s not like there’s no other alternative. So my theory is that this will actually look better for our bottom lines once we see these changes in action.

And that’s what I think.

What Just Happened?

Sep 19, 2014
© savoia | istockphoto.com

© savoia | istockphoto.com

Okay, not gonna lie. Something weird happened with book sales this past summer. I had, without a doubt, the worst three months of my entire book-selling life this summer. And I know, I know, I haven’t had any substantial new releases since April, which could have something to do with it. The thing is, it’s not just me. I’ve heard just about ALL of my writer friends say that their sales dropped severely over this past summer. Like, to panic-inducing levels for some people.

And just recently I started hearing all about what’s going on with Ellora’s Cave being in big trouble. For those who just went “Huh?”, Ellora’s Cave is one of the publishing industry pioneers in erotic romance. They are in serious crisis mode right now, though, with executives resigning and problems brewing all around. Part of this was inexplicably low Amazon sales this summer. Now, part of that is due to the change in how Amazon is listing erotica and how they’ve changed the “parental controls”, for lack of a better word, that makes erotica searchable. (This is a huge sore spot for a lot of people, btw, and I don’t feel qualified to get into a discussion about the ethical implications, but that’s worth considering too) The bottom line is that books sales have taken a hit.

I know a lot of authors who are blaming Kindle Unlimited. That could be one answer. Amazon inaugurated its Kindle Unlimited program at the end of July. The program is basically Netflix for books. You buy a subscription, and then you can download an unlimited amount of books. For authors, only books that are part of the KDP Select program are eligible for this service. Some of my author friends who ARE in Select have been saying that they’ve seen their sales and borrows go way, way up in the last month. Some author friends who are NOT in Select say they have seen a big drop-off in sales. But I also have a lot of author friends who have not seen a significant change one way or another in the sales of their Select and Non-Select books.

So is Kindle Unlimited to blame for the pathetic sales across the board this summer? One theory on that front is that KU may be seeing an upswing in activity because the first month has been offered for free on a trial basis. This is just what I’ve heard, btw. I haven’t looked into it or signed up for anything myself. The theory is that we’re seeing the novelty surge at the beginning and that that will drop off soon. I also heard somewhere that sign-ups for KU weren’t what Amazon had hoped they would be. I know a lot of people who think that KU isn’t a factor in the weirdness of this summer too.

The other thing to note, for me, at least, is that my sales started tanking a month BEFORE Kindle Unlimited started. So for me, it wasn’t a matter of KU killing my sales.

Okay, so what could it be, then, if not KU?

Maybe it’s the ongoing battle royale between Amazon and Hachette and all of the authors getting involved? I don’t really think that’s it at all. Frankly, I think that most readers have no clue what’s going on there and don’t really care.

Maybe it was the weather? You have to admit, this was one freakin’ awesome summer, as far as weather goes. A good portion of the country experienced balmy, pleasant weather. Great for going outside to play. I mean, you can stay outside without being fried and you don’t have to hide out indoors in the AC reading to stay cool. But to me that doesn’t make sense on one level, because I always read MORE books in the summer, not less. So back in July, when I first began to have trouble, I did an informal poll of a lot of friends who read, asking them if they read in the summer. The long and short of that was that, yes, people do read a lot in the summer, but a lot of the people I talked to were reading all the books they bought before and hadn’t gotten around to reading yet.

I'm not a fan of blaming Amazon for everything...which seems to be really popular these days.

I’m not a fan of blaming Amazon for everything…which seems to be really popular these days.

Hmm. Could that be it? Was everyone reading their back-stock? Clearing out all those Kindle books they had purchased through the spring but hadn’t had time to read yet?

I really want to know, but I also recognize that I’m missing a few key pieces of information. In fact, I think all of us who are scrambling to try to figure out what happened this summer and who may be jumping to conclusions about Kindle Unlimited and other causes are missing vital information to determine what’s what.

First of all, the majority of the information I’ve gathered comes from indie authors who publish primarily in digital form. But here’s what I would like to know: Were sales slow for eBooks only or were print book sales down too? Is it only indie authors who took a hit or were trad pubbed authors struggling as well? Was it just the Romance genre that ran into trouble or were other genres having problems too? For the people that actually did do well, what did they do differently that the rest of us didn’t? And most importantly, have sales bounced back now that we’re in the months of pumpkin spice everything?

My sales HAVE rebounded, I’m happy to say. I have high hopes for them increasing even more with the release of the first book of my new series next month too. I’ve heard other authors say that their sales are beginning to inch back up to normal too. But what about you? Authors, how was your summer and how is your fall beginning? Readers, how many books did you buy this summer and have you signed up for Kindle Unlimited? I’d love to know!

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